We work collaboratively
to set the future of AI
We ensure AI is developed and used safely and fairly — safeguarding human interests and avoiding harm.
AI is reshaping how we live and work, and adopted well it can do real good — from earlier disease detection to better decisions across every sector. But it also carries risks: bias, discrimination and ethical blind spots. Our mission is to help organisations capture the benefits while avoiding the harm — keeping human judgement at the core, and safeguarding rights, equality and fairness.
We put human decision-making at the centre of AI — protecting rights, promoting equality and justice. Collaboration is how we get there: we bring policymakers, researchers, industry and practitioners together to make it real inside organisations
Working alongside our community, we help organisations put it into practice across the full AI lifecycle.
Supporting organisations with improved processes
to ensure ethical and responsible AI implementation
Courses and events on
the issues organisations face
Solving real AI challenges that
organisations are facing across the full lifecycle
Building a community of like
minded organisations
A few beliefs to guide everything we do — from the tools we build to the way we work with organisations.
We evaluate AI independently to serve the organisations that are part of our community
We believe in continuous innovation and providing support that is of the highest quality
We work with our community and customers, sharing knowledge and solving problems together
First EthicalAI. We inspire change with responsible and ethical AI.